A inteligência artificial e o novo papel do designer na sociedade em rede

Authors

  • Bruno Augusto Lorenz Universidade do Vale do Rio dos Sinos
  • Carlo Franzato Universidade do Vale do Rio dos Sinos

Abstract

Digital transformation is affecting all work areas, including professions related to creativity. If at the beginning of profession’s computerization artificial intelligence only assists design activity, through Computer Aided Design (CAD) programs or remote cooperative work, it is gaining relevance in creative processes. These professional changes inspire reflections on designer’s role and design process. Is artificial intelligence a threat or could it offer new career opportunities? This article discusses how the entry of artificial intelligence into creative processes transforms the profession and affects designer’s role. It is concluded that the designer’s role changes in the design dynamics, when he is no longer an executor, but rather a facilitator of processes, so that non-designers free themselves and can project their own reality, facilitating, thus, the emergence of collective intelligence.

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Author Biographies

Bruno Augusto Lorenz, Universidade do Vale do Rio dos Sinos

Programa de Pós-Graduação em Design da Universidade do Vale do Rio dos Sinos (UNISINOS), Av. Dr. Nilo Peçanha, 1640 ”“ Boa Vista, Porto Alegre ”“ RS, 91330-002.

Carlo Franzato, Universidade do Vale do Rio dos Sinos

Programa de Pós-Graduação em Design da Universidade do Vale do Rio dos Sinos (UNISINOS), Av. Dr. Nilo Peçanha, 1640 ”“ Boa Vista, Porto Alegre ”“ RS, 91330-002.

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Published

2018-08-08

How to Cite

Lorenz, B. A., & Franzato, C. (2018). A inteligência artificial e o novo papel do designer na sociedade em rede. Revista De Design, Tecnologia E Sociedade, 5(1), 16–33. Retrieved from https://www.periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/12303

Issue

Vol. 5 No. 1 (2018)

Section

Artigos

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.