“Jovem, playboy e estudante não colam aqui”

a gentrificação na CLN 412/413 (Brasília/DF) enquanto contradições e coexistências

Abstract

The transformations of social spaces as a result of gentri cation processes lie at the core of the contemporary debates on urban phenomena. However, there is a tendency of specialists to study these processes from a macro-sociological perspective. This article aims to discuss the microsocial dynamics of the gentri cation of a speci c social space, based on a case study on CLN 412/413 block, located in the North Wing of the pilot plan in Brasília/DF. Throughout observations and episodic interviews with employees and clients of the area, we seek to answer: is there a gentri cation process on this block? The hypothesis is yes. In addition, we seek to understand how the socio-spatial dynamics of the block are set in di erent locations and temporalities (day and night). The results con rmed the hypothesis, but not completely. It was not possible to verify all the gentri cation processes features. Although there is a reinvestment of capital and an elitist transformation of the physical space, a social revolution by higher income groups was not observed. Rather, we nd higher incidence of workers groups, night shoppers and students, thus there is a ow of classes inverse to the traditional gentri cation process: the poorest are also entering the block, whether in “alternative” shops, massage parlors, adapted housing in the basements and commercial rooms, or in the nightlife symbolized by male occupation, consumption of drugs, automobiles and automotive sound